Bhola, S. S. (2013). A study of factors responsible for dawdling industrial development in Satara city of Maharashtra. Journal of IPM Meerut, forthcoming. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2241454
 Keller, Kevin L (2008). Strategic brand management. Pearson Education, Inc.
 Zekiri, J., & Hasani, V. V. (2015). The role and impact of the packaging effect on consumer buying behaviour. Ecoforum journal, 4.
 Utterback, J. M. (1994). Mastering the dynamics of innovation (Master’s thesis, Harvard Business School Press, Boston).
 Tarondeau, J. C. (1998). Industrial strategy: second edition. Collection Gestion, Vuibert.
 Shapiro, C., Varian, H. R., & Becker, W. E. (1999). Information rules: a strategic guide to the network economy. Journal of economic education, 30, 189-190.
 Hall, R. (1986). Continuous improvement through standardization. Target, 3-6.
 Fonteyne, M., Vercruysse, J., Díaz, D. C., Gildemyn, D., Vervaet, C., Remon, J. P., & Beer, T. D. (2013). Real-time assessment of critical quality attributes of a continuous granulation process. Pharmaceutical development and technology, 18(1), 85-97.
 Perreault, WD (2010). Essentials of marketing: A marketing strategy planning approach. McGraw-Hill.
 Morris, J. (1997). Green goods? consumers, product labels and the environment. IEA Environment Unit.
 East, R., Lomax, W., Willson, G., & Harris, P. (1994). Decision making and habit in shopping times. European journal of marketing, 28(4), 56-71.
 De Luca, P., & Penco, P. (2006). The role of packaging in marketing communication: an explorative study of the Italian wine business. In 3rd international wine business research conference (pp. 1-18). AWBR (Academy of Wine Business Research).
 Smith, P. R., & Zook, Z. (2011). Marketing communications: integrating offline and online with social media. Kogan Page.
 Shah, S., Ahmed, A., & Ahmad, N. (2013). Role of packaging in consumer buying behavior. International review of basic and applied sciences, 1(2), 35-41.
 Itella Logistics OÜ. (n.d.). Packaging and labelling of goods. Retrieved April 07, 2019, from http://www.itella.ee/ english/
 Yamane, T. (1973). Statistics: An introductory analysis. Harper & Row, New York, Evanston & London and John Weather hill, Inc.