Banking industry
1. Developing a content marketing model with goal to improve brand of countrywide the banking industriestitle

Keivan Goodarzi; Mohammadreza Kashefi Neishabori; Abdollah Naami; Mojtaba Dastoori

Volume 11, Issue 1 , March 2022, , Pages 50-61

http://dx.doi.org/10.22105/riej.2021.305326.1247

Abstract
  The current research has been done pursuing the goal to present a content marketing model with brand improving approach in banking industries. This study is applied in terms of goal and survey- exploratory concerning the approach. The statistical community is made up of a group of experts including the ...  Read More