@article { author = {Mesforoush, A. and Tarokh, M.J.}, title = {Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company}, journal = {International Journal of Research in Industrial Engineering}, volume = {2}, number = {1}, pages = {30-44}, year = {2013}, publisher = {Ayandegan Institute of Higher Education}, issn = {2783-1337}, eissn = {2717-2937}, doi = {}, abstract = {It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it. This paper with the aid of data mining tools tries to customer segmentation based on kind of RFM. Customers are clustered using K-means and finally calculated CLV. This approach is essential for an SME to be able to provide a personalized service to each customer and to reach customer satisfaction.}, keywords = {Customer Relationship Management,Customer Lifetime Value,Data mining,RFM,SMEs}, url = {https://www.riejournal.com/article_47907.html}, eprint = {https://www.riejournal.com/article_47907_83b4b7295228313cf21dee7260f34bf8.pdf} }