Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company

A. Mesforoush; M.J. Tarokh

Volume 2, Issue 1 , February 2013, , Pages 30-44

  It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it. This paper with the aid of data mining tools tries to customer segmentation based on kind of RFM. Customers are ...  Read More

Study the Impact of Customer's Profile and Participation on the Performance of Customer Relationship Management in Service Organizations

S.K. Kamali; R. Zhilakzadeh Dezfouli; M. Mardi

Volume 1, Issue 1 , June 2012, , Pages 29-41

  CRM or customer relationship management is a continuous process consisting of creating and applying knowledge and market intelligence to establish and maintain the relationships with customers that have the most efficiency. The customer relationship management (CRM) software is an important application ...  Read More