Banking industry
Developing a content marketing model with goal to improve brand of countrywide the banking industriestitle

Keivan Goodarzi; Mohammadreza Kashefi Neishabori; Abdollah Naami; Mojtaba Dastoori

Volume 11, Issue 1 , March 2022, , Pages 50-61

  The current research has been done pursuing the goal to present a content marketing model with brand improving approach in banking industries. This study is applied in terms of goal and survey- exploratory concerning the approach. The statistical community is made up of a group of experts including the ...  Read More

Case studies in industry and services
Identifying and ranking the factors affecting the transportation of products from a marketing perspective using the fuzzy analytic hierarchy process approach

Seyed Alireza Hoseini Tabatabaei; Abdollah Naami; Alireza Rousta

Volume 10, Issue 3 , September 2021, , Pages 187-205

  Economic researchers consider the development of transportation as blood circulation in the economic body of the country, which accelerating its circulation satisfies the vital and basic economic needs faster, and any kind of disorder and slowness in it causes great damage to the process of growth and ...  Read More