Document Type: Research Paper
Department of Industrial Management, Qazvin Branch, Islamic Azad University, Iran
The organization can fully benefit from efforts to improve quality through programs such as total quality management. Just-in-time and total quality management combine to support the successful implementation of agile manufacturing programs which, in turn, result in the organization’s ability to respond rapidly and aggressively to changes in customer demand. We contend that adoption of a market orientation combined with just in time, total quality management, and agile manufacturing programs leads to organizational capabilities of relatively low cost operation, high quality product and service production, and rapid response to changes in customer needs and demand. While studies on total quality management implementation appear to focus on identifying the role of total quality management practices on organizational success, total quality management practices are still directed from within the organization. Market orientation, however, requires more external engagement and shares the same ultimate aim as total quality management implementations.