Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company

A. Mesforoush; M.J. Tarokh

Volume 2, Issue 1 , February 2013, , Pages 30-44

Abstract
  It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it. This paper with the aid of data mining tools tries to customer segmentation based on kind of RFM. Customers are ...  Read More