Data mining
Customer segmentation to identify key customers based on RFM model by using data mining techniques

Abdolmajid Imani; Meysam Abbasi; Farahnaz Ahang; Hassan Ghaffari; Mohamad Mehdi

Volume 11, Issue 1 , March 2022, , Pages 62-76

https://doi.org/10.22105/riej.2021.291738.1229

Abstract
  Accurate identification, attracting, and keeping the customers particularly loyal Customer Relationship Management (CRM) with the goal of optimum allotment of resources and achievement to higher profit is not a competitive profit, but it is a life persistence necessity of companies in virtual space. ...  Read More