1. How Implementation of E-CRM May Enhance an Organization’s Internal and External Success

B. Kheyri; M. Mardi; Z. Mahzoun

Volume 1, Issue 2 , Summer 2012, , Pages 58-71

  Due to recent advancements in information technology and communication, Electronic Customer Relationship Management has drawn the attention of many firms to achieve competitive advantages. Despite the increasing importance given to understanding their customers better, organizations find inconsistencies ...  Read More